Cadillac is reportedly poaching Tesla owners for test drives in superchargers in China

Cadillac representatives are reportedly approaching Tesla owners in China for free test drives of their new Lyriq all-electric crossover, with a rather aggressive tactic that drives GM’s EV right into the heart of Tesla’s ecosystem. : Supercharger stations.

According to a Twitter post from Jay in Shanghaiwho posted some photos and a video of such an encounter, Cadillac representatives were waiting for Tesla owners in a Lyriq that was parked rather awkwardly at the charging station.

Teslarati writes that he contacted Cadillac for an explanation, but the US automaker was unable to clarify why the Lyriq was at that particular Supercharger station in Shanghai Jinqiao.

The Lyriq is Cadillac’s first mass-produced all-electric vehicle and it seems that company representatives are doing everything they can to land new customers. Production of the Lyriq began in March 2022, but for all of 2022, Cadillac managed to deliver just 122 units in the United States, while in China deliveries began only in December of last year, with sales just beginning to pick up in this part. from the world.

By contrast, Tesla sold more than 430,000 vehicles in China in 2022, meaning General Motors still has a ways to go if it wants to compete with Tesla in China. In addition, Tesla has applied massive price cuts, which started an all-out price war between the major brands in China, but Cadillac has so far stayed on the sidelines.

As a reminder, the Cadillac Lyriq was revealed in June 2021, pre-orders began in September, and series production began in March 2022. More recently, Cadillac announced the 2024 model year, which is available with rear-wheel drive and all-wheel drive. versions, as well as three trim levels: Tech, Luxury and Sport.

The base model starts at $59,590 in the United States and comes equipped with a single rear-mounted electric motor and battery pack that offers an EPA-estimated range of 308 miles.

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